Content calendar and post visuals

Yes to the calendar. Yes to AI images. No to branded design templates.

Two questions come up more than any others: can it build a content calendar, and does it design the posts from those ideas? Short answer, the calendar, yes; the visuals, yes, with one honest qualification about the word “design”.

The calendar

The content calendar — Calendar: day, week, multi-day, month, year and agenda views.· click to enlarge

The calendar is the plan, not just a record. It fills forward on its own: the planner looks at how often each connected account should post, spots the gaps ahead, and creates the posts to fill them — drawing on your priority ideas first, then your library, then research.

Fill Gaps plans a window you choose, from one to thirty days ahead, and shows you a preview before it commits.
Views: day, three-day, four-day, week, month, year and a forward agenda.
To move a post, open it and change the date and time. There is no drag-and-drop yet.
Each slot shows what will publish, where, and whether it is still waiting on your approval.

The visuals

Images and video are generated from the same idea as the copy. When a post is planned in an image, carousel, video, reel or story format, the pipeline first writes a visual brief from the post’s own subject and your brand context, then generates the media and attaches it to the draft. You see it in the preview before you approve.

Generating an image on demand — You can also generate a single image or video on demand, from the Library or while drafting a post.· click to enlarge

Automatic, inside the pipeline, whenever the post format calls for media.
On demand: your own prompt, aspect ratio, and a live cost estimate before you spend anything.
You can always upload your own file instead, or replace what was generated before approving.

Image and video generation needs your own provider key — Replicate, Google or OpenAI, added in Settings. Unlike the writing, there is no free allowance for media. With no key, posts are still written and published, just without generated visuals.

What “design” does and does not mean here

The visuals are model-generated imagery, guided by a brief that describes your brand, palette and mood. That is not the same as a design template. There is no layout engine, no logo stamped onto the image, no brand fonts applied, no headline typeset over the picture.

You want	Available today
An image generated from the post idea	Yes, automatic, or on demand with your own prompt
Video generated from the post idea	Yes, for video, reel and story formats
Product photos turned into a vertical video	Yes, for shops, images are stitched into a slideshow
Brand colours and mood reflected in the image	Partly, described to the model in the brief, not enforced
Your logo placed on the image	No
Text or a headline laid out over the image	No
Editable branded templates, like a design tool	No
Uploading your own designed images	Yes, and they take priority over anything generated

So: if your goal is a planned calendar that arrives already illustrated, this is exactly what this does. If your goal is on-brand graphic design with your logo and typography, produce those in your design tool and upload them, the rest of the pipeline works identically either way.

Practical setup

Setting	Where	Set it to
Posts per day	Platforms, per connection	What the calendar plans against
Media provider key	Settings	Replicate, Google or OpenAI, required for any visuals
Post format	On the post, or the platform defaults	An image, carousel or video format triggers media generation
Fill Gaps window	Calendar	7 days is the default; up to 30