Steward Brand
← Guide

“I sell products”

Point it at your product feed and post your catalogue, with almost no AI.

If you run a shop, your products are already your content. Connect a JSON or CSV product feed and Steward Brand keeps a synced catalogue, then posts from it on a rule you set.

Ecommerce: your synced catalogue, its sources, and the posting rule.· click to enlarge

How it works

  • Your feed is re-read regularly. New products appear, removed products are retired.
  • A posting rule decides how many product posts per day, on which platforms, in what order, newest first, oldest first, or round robin, with a minimum gap before a product repeats.
  • Post copy is assembled from the product’s own title, description and category. The only AI call is the hashtags.
  • Product images are used directly. For video slots, the images are stitched into a vertical slideshow.
This is the cheapest way to run the platform. Because the copy comes from your feed rather than a model, a product post costs a fraction of a cent.

Posting one product right now

Open any product and use Post now. Choose the platforms and formats, and it goes straight out — skipping the AI pipeline and the approval queues entirely. Note that TikTok and YouTube take video only; if the product has no video, the slideshow is built first and then published.

The settings

SettingWhereSet it to
Product sourceEcommerce → SourcesYour JSON or CSV feed URL
Posting ruleEcommerce → RulePosts per day, platforms, selection order
AutomationSettings → AI ConfigOn, so the rule runs on schedule