Steward Brand“I delegate everything”
Hands off. It finds ideas, writes, illustrates, schedules and publishes.
You want to check in weekly, not daily. In this mode Steward Brand generates its own ideas from your library and your competitors, turns them into posts, schedules them across your connected accounts and publishes them, all without stopping for you.
What runs on its own
- Ideas are generated on a schedule, capped by a per-day limit you set.
- Gaps in your calendar are detected and filled from the idea pool.
- Posts are written per platform, given a risk score, and auto-approved when the score is safe.
- Publishing happens at the scheduled slot.
The settings
| Setting | Where | Set it to |
|---|---|---|
| Automation | Settings → AI Config | On. It is off by default |
| Autonomy level | Settings → AI Config | 4 (fully autonomous) |
| Ideas per day | Settings → AI Config | Active or Aggressive |
| AI approval mode | AI Queue | Auto. No gate before AI spend |
| Image or video key | Settings | Required for visuals. See the visuals chapter |
Autonomy 4 still respects the risk score. A post the model flags as risky, or one written from low-trust source material, is held for you instead of being published. Those land in Approvals.
What to watch instead
Once you stop approving posts, the two screens worth a weekly look are Analytics (what actually performed) and Approvals (anything the system refused to publish on its own).