Getting started

The five screens between signing up and your first published post.

Steward Brand plans, writes, schedules and publishes social content for your business. How much of that it does on its own is entirely your call. That is what the rest of this guide is about. Whichever mode you pick, the setup is the same five screens.

The dashboard after setup: what is queued, what is scheduled, what went out.· click to enlarge

The path

Create your workspace

Name, timezone and your website address. You get your own subdomain.

Connect a platform

LinkedIn, Facebook, Instagram, X, TikTok or YouTube. One is enough to start.

Feed it your website

Library reads your site and writes up your brand, audience and content strategy.

Choose how much AI spend needs your sign-off

The AI Queue holds work before it runs. New workspaces review every brief.

Set your autonomy level

From "I approve every post" to "publish without me". Change it any time.

New workspaces start deliberately cautious: automation off, every post reviewed by you, and every AI job waiting for approval before it spends anything. Nothing publishes until you say so.

Then pick your mode

The next chapters are written as personas. Read the one that sounds like you and skip the rest. Each ends with the exact settings to apply.