Steward Brand“I just give it my website”
Drop in your URL and let it work out your brand, voice and audience.
The fastest way to give Steward Brand context is your own website. You paste the address once and it reads the site for you, no brand questionnaire, no tone-of-voice workshop.
Two depths
| Depth | What you get |
|---|---|
| Scrape | The page text saved as a document in your library, plus the images it found saved as assets you can reuse in posts. |
| Research | Everything above, plus three written analyses: a Brand Overview, an Audience & Tone profile, and a Content Strategy. |
Research takes longer because it is three AI passes on top of the scrape. You watch it move through the stages live, and the results land as documents you can open, edit or delete.
Ingesting your site does not create posts by itself. It builds the context. Ideas are written afterwards by the idea generator, which reads your library and your competitors, so give it your site first, then turn idea generation on.
Good things to add next
- More pages: your about page, a services page, a case study. Each becomes another document.
- Competitors, their public posts become context for your ideas, never copied into them.
- Your own files: PDFs, brand guidelines, product sheets.
The settings
| Setting | Where | Set it to |
|---|---|---|
| Website address | Create workspace, or Library | Your public site |
| Ingestion depth | Library | Research, the first time |
| Idea generation | Settings → AI Config | On, once your library has content |